MOBILE STATISTICS

2012 Cell Phone Statistics

As technology continues to improve, the use and saturation of cell phones and their users continues to change drastically. The increase over the last ten years has been incredible and the way we use our phones to stay connected and informed continues to change.

 

From Pew Internet

- 89% of American adults on a cell phone, and 45% of those are smart phones.
- Only 12% of adults age 65 and over have a smartphone.
- 82% take pictures on their cell phones, up from 76% in 2010.
- 29% check their bank account online, up from 18% in 2011.
- 9% of adults have texted a charitable organization to make a donation.

CTIA Research Stats

- 45% of businesses state wireless is essential to operations.
- 2.27 trillion text messages were sent.
- 1.1 trillion MB of data was used.
- 28,641 cell phone towers were added across the US.

Mobile Usage Growth

- 25% of internet users are mobile only - meaning, they do not access the internet for browsing from any other device.

- 71% of smartphone users that see TV, press, or advertising that interests them will immediately do a mobile search.

- The average American smartphone user spent nearly 30 minutes a day checking or updating social networks.

2011 Cell Phone Statistics

The way we use cell phones has changed drastically over the last year. Once upon a time, we used cell phones to make calls while we were away from our homes. Recent studies show that we may be migrating away from our primary use of the phone to more of a texting and mobile web device.

Pew Studies 2011

53% of adults own a smartphone.
13% of users surveyed pretended to be using their phone in order to avoid social interaction.
42% of people have used their phone for entertainment when they are bored.
51% of users used their cell phone at least once to get information.
27% said they had trouble doing something because they did not have their phone.
29% turn off their phones to take a break from their digital life at night.

In a nutshell, the world is changing and mobile phones are at the forefront of that wave.  Most of your customers are already using these mobile devices and you can use these technologies to ensure that they will always be able to access your company information and services.

Take the next step and contact us today!

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